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INSIGHTS AND UPDATES

Smartphones: the key to fertility clinics?

Insights There's plenty of guidance on how to write about sensitive subjects and very personal topics such as choosing fertility clinics. After all, the last thing your team wants to do is inadvertently cause distress or offence to a potential patient. The services...

The early bird catches the car buyer!

Insights Join the conversation with car buyers even when decisions and research are being done online and away from your dealership. On average car-buyers are only visiting one or two dealerships, and that’s at the sharp end of the purchasing journey....

Instagram arrives in Facebook Creator Studio

Facebook Updates It's been a long time coming, but Instagram has finally landed in the Creator Studio! If you're not familiar with Facebook Creator Studio, it's essentially a tool that's been developed to assist marketers who are managing more than one...

Facebook updates (5/6/19)

Facebook Updates Facebook's ever-changing algorithm has gone through yet another metamorphosis, with the social media giant announcing two different ranking updates that will affect what you see in your feed. Let's dig a little deeper to see what these...

Introducing Facebook’s Secret Crush!

Facebook Updates Here's something fun to brighten your Friday: Facebook is trialling a dating service!⁣⁣ ⁣⁣Yep, you read that right. As a nod to its very first few days as a 'hot-or-not' website (thank you for that history lesson, The Social Network!),...

Facebook updates (20/5/19)

Facebook Updates 1. Improved quality of News Feed posts. ⁣⁣Facebook’s updated algorithm recognises which friends you interact with the most, through check-ins, tagged photos and more, to show their posts first. It will also prioritise content related to your...

News from the Shedquarters: May

Blog We have a double whammy for you this month: not only have we redecorated our office, but we've also recruited a new member to join Team Shed! A few weeks ago we invited Clemmie to spruce up our office with some chalk artwork (which you can check out on our grid...

Facebook updates (18/4/19)

Facebook Updates 1. Increased controls on content violations. New features are being rolled out to prevent the spread of fake news and harmful content. The new community standards will include a section that allows users to see monthly policy updates, as well as...

What makes Shed Social different?

Blog Like Facebook, we believe in the power of staying connected. We’ve been managing Facebook ads since 2015, and in January 2018 we joined an exclusive community of Facebook marketers from across the world. This group allows us to tap into specialist knowledge...

Facebook updates (10/4/19)

Facebook Updates 1. Ad Library: Facebook is in the process of compiling a library of ads running on its platform, both active and inactive, local and global. While only political ads are currently available to view (did someone say Brexit?), this library may soon give...

Our workshop went down a treat!

Blog Did someone say tiny cupcakes?⁣We treated workshop attendees (and ourselves, let’s be honest) with bite-sized cakes today - because who says you can’t have cake for breakfast, eh? Definitely not us!⁣⁣If you missed our event, don’t fret; we’ll be posting...

Facebook updates (19/3/19)

Facebook Updates 1. No more relevance scores! As of April 30, this metric will be scrapped in favour of Facebook is calling "more granular" metrics. In plain English, this basically means advertisers will be offered more specific insights into how their ads are...

Is WhatsApp the next new Facebook?

Insights Okay, unless you spent yesterday on a digital detox retreat in the Himalayas and left your phone in a vault, you probably don't need us to tell you that Instagram, Messenger and Facebook were all down for a few hours.⁣ But did you notice that WhatsApp was...

Facebook updates (12/3/19)

Facebook Updates 1. Share events to WhatsApp! Facebook recently announced that it's planning to integrate its three instant messaging apps (Messenger, WhatsApp and Insagram DMs), but it looks like they're also aiming to integrate more than just that. Some users have...

What’s split testing, and should you be doing it?

Insights Split testing is when you test different elements of your Facebook ads and see which variation works best. Different variables can include photos, music used in videos, copy, audiences, delivery optimisations, or even devices.⁣ ⁣Say you run a driving school...

Facebook updates (5/3/19)

Facebook Updates #1: Business folder is live! As of last week, messages from Facebook Pages will now go into a separate folder in Messenger.⁣ ⁣#2: Ad budget is now moving from the ad set level to the campaign level. The main aim of this update is to help...

Happy St David’s Day!

Blog Dydd Gŵyl Dewi hapus, bawb! While we consider ourselves really lucky to be able to work with clients from across the world (thank you, modern technology!), we're also very proud of our Welsh roots. We are a Welsh company, after all!⁣ We're based in the capital...

Facebook updates (26/2/19)

Facebook Updates #1: Facebook Messenger messages from pages will soon be sent to a separate folder within the app. Right now we don't know what effect this will have on open rates, but from a consumer point of view it makes total sense to keep messages between friends...

The not-so-secret recipe for the perfect ad campaign

Insights Let's get straight to it. The answer you're looking for? It's retargeting. Pair your perfect ad with a retargeting strategy, and you're well on your way to skipping into the sunset of success. But why is it so important? Well, because without it, the right...

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Shed Marketing Ltd
Heol Llanishen Fach
Unit 5, Thornhill Retail Park
Rhiwbina
Cardiff
CF14 6RG