Not every lead will convert immediately, but that doesn't mean they should be discarded. With the right approach, you can turn dud leads into valuable customers.

Here are three tips to help you re-engage and convert these leads.

 Tip 1: Simple Reminders

Many potential clients need just a gentle nudge to take action. Simple reminders can be surprisingly effective in re-engaging leads.

• SMS and Email Reminders:

Send periodic reminders via SMS or email. Keep the messages short and to the point, reminding them of the benefits of completing their estate planning.

• Personalised Messages:

Personalise your reminders with the lead's name and specific details about their inquiry. This makes the communication feel more personal and less like spam.

Tip 2: Utilising SMS Over Calls

Given the modern preference for messaging, SMS can be a more effective way to reach out to dud leads than phone calls.

• Convenient Communication:

SMS allows leads to respond at their convenience, reducing the pressure and immediacy of a phone call.

• Interactive Messages:

Use SMS to create interactive messages, such as "Reply YES to schedule a consultation" or "Would you like more information on estate planning? Reply with your questions."

Tip 3: Consistent Messaging

Consistency is key in converting dud leads. Regular communication helps keep your services top-of-mind and builds trust over time.

• Content Marketing:

Send leads valuable content such as articles, case studies, and client testimonials. This keeps them engaged and informed about the importance of estate planning.

• Follow-Up Series:

Develop a series of follow-up messages that go out over several weeks or months. This continuous engagement can eventually lead to conversions.

Turning dud leads into customers requires patience and a strategic approach. By sending simple reminders, utilising SMS, and maintaining consistent communication, you can re-engage leads and convert them into valuable clients.

Need help converting your dud leads?

Book a call with SHED Social today to learn how we can help you turn your leads into loyal customers.