Persistence is key when following up with leads, but there is a fine line between being persistent and being annoying. Knowing how many times to call a lead before giving up can significantly impact your conversion rates... for the better.

Challenges with Calling Leads

Many people today prefer messaging over phone calls, making it harder to reach them through traditional calls.

Additionally, busy schedules and varying availability can make it difficult to connect. Coupled with the fact that people just don't like talking on the phone anymore!

Optimal Follow-Up Strategy

• Varied Timing:

Try calling leads at different times of the day and on different days of the week. This increases the chances of catching them at a convenient time to them - which is the most important thing!

• Recommended Call Attempts:

Aim to call a lead at least three to five times before considering other methods. Spread these attempts over a few days to avoid overwhelming the prospect.

• Leave Voicemails:

If you can't reach the lead, leave a professional and concise voicemail. Mention the purpose of your call and provide a clear call back number.

If all else fails send cake...just kidding

Incorporating SMS and Messaging

Given the preference for messaging, integrating SMS into your follow-up strategy can be highly effective:

• Initial SMS Follow-Up:

Send an SMS immediately after your first call attempt. Acknowledge their inquiry and provide an option for them to reply or book an appointment directly.

• Use Live Chat:

Implement live chat on your website. This allows potential clients to initiate conversations in a less invasive manner, giving them control over the interaction.

• Automated Reminders:

Use automated SMS reminders for leads who haven't responded. Keep the messages brief and include an easy way for them to engage further.

Varied communication methods (coupled with a healthy measure of Persistence), is crucial for effectively following up with leads.

By balancing calls with SMS and other messaging tools, you can increase your chances of conversion without overwhelming your prospects - when the last thing you want to inspire is annoyance before they picked up the phone..

Looking for more strategies to improve your lead follow-up process?

Book a call with SHED Social today to discover how we can help you enhance your follow-up strategy.