Finding quality leads is essential for the success of any estate planning business. With numerous channels available, it's crucial to identify the most effective ones to maximise your reach and conversion rates.

Traditional Lead Sources

Traditional lead generation methods still hold value, especially for local estate planners. Here are some effective traditional sources:

1. Parish Magazines:

Parish magazines are widely read in local communities. Advertising in these publications can help you reach potential clients who still prefer traditional media.

2. Supermarket Stands:

Setting up informational stands in supermarkets allows you to interact directly with potential clients. These stands can provide brochures, answer questions, and collect contact information.

3. Local Advertising:

Flyers, posters, and local newspaper ads can also be effective. Ensure that your ads highlight your local presence and personalised service.

Digital Lead Sources

Digital marketing offers numerous opportunities to generate high-quality leads. Here are some of the best digital sources:

1. Social Media:

   • Platforms like Facebook and Instagram are excellent for targeting the over-50 demographic, which is ideal for estate planning services. Use targeted ads and engaging content to attract leads.

2. Google Search:

   • SEO is crucial for organic lead generation. Optimising your website for relevant keywords can help you attract leads who are actively searching for estate planning services.

3. Email Marketing:

   • Building and nurturing an email list allows you to maintain ongoing communication with potential clients. Provide valuable content and regular updates to keep them engaged.

Avoiding Costly Mistakes

While exploring different lead sources, it's essential to avoid common pitfalls that can drain your budget without yielding results:

1. Large Platforms:

Avoid expensive and broad platforms like radio and TV. These media can be costly and have high wastage if your target audience isn't accurately targeted.

2. Ineffective PPC Campaigns:

Pay-per-click (PPC) campaigns can become expensive, especially when competing with large national companies. Focus on organic SEO to attract more sustainable traffic.

SEO and Organic Traffic

Investing in SEO can significantly improve your lead generation efforts:

1. Keyword Optimisation:

Target specific keywords related to estate planning, such as "Will writing help" and "estate planning questions." Use these keywords in your content, meta descriptions, and headings.

2. Content Marketing:

Regularly publish valuable content that addresses common questions and concerns of your target audience. This can include blog posts, guides, and case studies.

Quality lead generation is vital for the growth of your estate planning business

By leveraging both traditional and digital methods, you can reach a broader audience and generate high-quality leads.

Need help with lead generation for your estate planning business?

Book a call with SHED Social to learn how we can assist you in finding and converting quality leads.