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Facebook updates (31/7/19)

July 31, 2019

We’ve been spotting several Facebook updates in the wild lately – here are our top three from the past week! 🍍 ⁣⁣   

1. Messenger Opt-In For Events 📅⁣⁣
If you’re using Facebook ads for events, this is a very intriguing new update that allows guests to confirm their attendance and provide details directly through Messenger. Considering a whopping 1.3 billion people use Messenger on a monthly basis globally, this is definitely a guaranteed way to help maximise event attendance!⁣⁣ 
2. Search Results Placement 🔎⁣⁣
After a lot of speculation and testing since late last year, it looks like Facebook is finally going to start using its platform’s search engine as an ad placement. This means that relevant ads will be shown to people based on what they search – very interesting!⁣⁣ 
3. DM Your Prospects 💌⁣⁣
Facebook appears to be testing a function that allows you to DM (direct message) people who leave comments on your ads. This is ideal for comments that require an in-depth response and also acts as a great way to start a proper conversation with a potential client or customer. Win!⁣⁣ 

Facebook updates (31/7/19)

We’ve been spotting several Facebook updates in the wild lately – here are our top three from the past week!

A new way to schedule appointments through Facebook?

Fantastic news for anyone in the lead generation game: Facebook is officially rolling out its own dedicated appointment scheduler!

Smartphones: the key to fertility clinics?

Insights There's plenty of guidance on how to write about sensitive subjects and very personal topics such as choosing fertility clinics. After all, the last thing your team wants to do is inadvertently cause distress or offence to a potential patient. The services...

The early bird catches the car buyer!

Insights Join the conversation with car buyers even when decisions and research are being done online and away from your dealership. On average car-buyers are only visiting one or two dealerships, and that’s at the sharp end of the purchasing journey. It’s understood...

Facebook releases Bitmoji competitor, plus several other updates

Facebook Updates Goodbye generic emojis, hello personalised avatars! As of this month,  Facebook is trialling its brand new Facebook Avatars feature in Australia. These Bitmoji-style stickers can be customised to create a virtual lookalike of yourself in comments,...

Instagram set to remove likes from this summer onwards

Instagram Updates In a bid to improve user experience, Instagram's top boss has announced plans to remove likes from posts to reduce social pressure.⁣⁣ ⁣⁣Instagram’s head Adam Mosseri announced the change is designed to minimise the stress of posting their content...

The car dealership is dead. Long live the car dealership.

With more and more people researching potential new cars online before even stepping foot in a dealership, how can car dealers ensure a customer chooses their dealership over their competitors’?

Instagram arrives in Facebook Creator Studio

Facebook Updates It's been a long time coming, but Instagram has finally landed in the Creator Studio! If you're not familiar with Facebook Creator Studio, it's essentially a tool that's been developed to assist marketers who are managing more than one Page at any...

Facebook updates (5/6/19)

Facebook Updates Facebook's ever-changing algorithm has gone through yet another metamorphosis, with the social media giant announcing two different ranking updates that will affect what you see in your feed. Let's dig a little deeper to see what these changes might...

Introducing Facebook’s Secret Crush!

Facebook Updates Here's something fun to brighten your Friday: Facebook is trialling a dating service!⁣⁣ ⁣⁣Yep, you read that right. As a nod to its very first few days as a 'hot-or-not' website (thank you for that history lesson, The Social Network!), Facebook is...

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