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Facebook updates (5/3/19)

March 5, 2019

#1: Business folder is live! As of last week, messages from Facebook Pages will now go into a separate folder in Messenger.⁣

#2: Ad budget is now moving from the ad set level to the campaign level. The main aim of this update is to help you spend your budget more efficiently, but it’s also a massive time-saver as Facebook will now automatically distribute your budget to your top-performing ad sets rather than you having to constantly monitor and update them yourself. This update will be rolling out very gradually and won’t be in full effect until September 2019, but make sure to keep an eye out for it!⁣

#3. Glitchy Ads Manager no more! The past couple of weeks have seen gremlins wreak a bit of havoc in some people’s campaigns (most likely due to Facebook trialling a new dashboard), but it appears they’ve all been resolved now. As ever, double-check all your ads to make sure nothing’s amiss!⁣

Facebook updates (31/7/19)

We’ve been spotting several Facebook updates in the wild lately – here are our top three from the past week!

A new way to schedule appointments through Facebook?

Fantastic news for anyone in the lead generation game: Facebook is officially rolling out its own dedicated appointment scheduler!

Smartphones: the key to fertility clinics?

Insights There's plenty of guidance on how to write about sensitive subjects and very personal topics such as choosing fertility clinics. After all, the last thing your team wants to do is inadvertently cause distress or offence to a potential patient. The services...

The early bird catches the car buyer!

Insights Join the conversation with car buyers even when decisions and research are being done online and away from your dealership. On average car-buyers are only visiting one or two dealerships, and that’s at the sharp end of the purchasing journey....

Facebook releases Bitmoji competitor, plus several other updates

Facebook Updates Goodbye generic emojis, hello personalised avatars! As of this month,  Facebook is trialling its brand new Facebook Avatars feature in Australia. These Bitmoji-style stickers can be customised to create a virtual lookalike of yourself in...

Instagram set to remove likes from this summer onwards

Instagram Updates In a bid to improve user experience, Instagram's top boss has announced plans to remove likes from posts to reduce social pressure.⁣⁣ ⁣⁣Instagram’s head Adam Mosseri announced the change is designed to minimise the stress of posting...

The car dealership is dead. Long live the car dealership.

With more and more people researching potential new cars online before even stepping foot in a dealership, how can car dealers ensure a customer chooses their dealership over their competitors’?

Instagram arrives in Facebook Creator Studio

Facebook Updates It's been a long time coming, but Instagram has finally landed in the Creator Studio! If you're not familiar with Facebook Creator Studio, it's essentially a tool that's been developed to assist marketers who are managing more than one...

Facebook updates (5/6/19)

Facebook Updates Facebook's ever-changing algorithm has gone through yet another metamorphosis, with the social media giant announcing two different ranking updates that will affect what you see in your feed. Let's dig a little deeper to see what these...

Introducing Facebook’s Secret Crush!

Facebook Updates Here's something fun to brighten your Friday: Facebook is trialling a dating service!⁣⁣ ⁣⁣Yep, you read that right. As a nod to its very first few days as a 'hot-or-not' website (thank you for that history lesson, The Social Network!),...
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