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Facebook updates (19/3/19)

March 19, 2019

1. No more relevance scores! As of April 30, this metric will be scrapped in favour of Facebook is calling “more granular” metrics. In plain English, this basically means advertisers will be offered more specific insights into how their ads are resonating with their audience, and be given hints on where they should be focusing or improving their efforts. ⁣

2. Two new features for Facebook Stories are being tested: a Story Archive similar to Insagram’s archive option, and the ability for Pages to allow their Stories to be shared by users. The latter means Pages will be able to extend the organic reach of their content outside of posts. Neat! Facebook has also announced they’re going to increase their investment in Stories, so if you’re not using them yet, now’s the time to start!⁣

3. Facebook Games is getting a new home! Like Stories, Facebook is increasing its investment in its gaming content, and is currently rolling out a new Facebook Gaming tab in its main navigation bar. Considering more than 700 million people interact with Facebook Games each month (!!!), it’s definitely worth ensuring you make the most of the Audience Network ad placement.⁣

Facebook updates (31/7/19)

We’ve been spotting several Facebook updates in the wild lately – here are our top three from the past week!

A new way to schedule appointments through Facebook?

Fantastic news for anyone in the lead generation game: Facebook is officially rolling out its own dedicated appointment scheduler!

Smartphones: the key to fertility clinics?

Insights There's plenty of guidance on how to write about sensitive subjects and very personal topics such as choosing fertility clinics. After all, the last thing your team wants to do is inadvertently cause distress or offence to a potential patient. The services...

The early bird catches the car buyer!

Insights Join the conversation with car buyers even when decisions and research are being done online and away from your dealership. On average car-buyers are only visiting one or two dealerships, and that’s at the sharp end of the purchasing journey....

Facebook releases Bitmoji competitor, plus several other updates

Facebook Updates Goodbye generic emojis, hello personalised avatars! As of this month,  Facebook is trialling its brand new Facebook Avatars feature in Australia. These Bitmoji-style stickers can be customised to create a virtual lookalike of yourself in...

Instagram set to remove likes from this summer onwards

Instagram Updates In a bid to improve user experience, Instagram's top boss has announced plans to remove likes from posts to reduce social pressure.⁣⁣ ⁣⁣Instagram’s head Adam Mosseri announced the change is designed to minimise the stress of posting...

The car dealership is dead. Long live the car dealership.

With more and more people researching potential new cars online before even stepping foot in a dealership, how can car dealers ensure a customer chooses their dealership over their competitors’?

Instagram arrives in Facebook Creator Studio

Facebook Updates It's been a long time coming, but Instagram has finally landed in the Creator Studio! If you're not familiar with Facebook Creator Studio, it's essentially a tool that's been developed to assist marketers who are managing more than one...

Facebook updates (5/6/19)

Facebook Updates Facebook's ever-changing algorithm has gone through yet another metamorphosis, with the social media giant announcing two different ranking updates that will affect what you see in your feed. Let's dig a little deeper to see what these...

Introducing Facebook’s Secret Crush!

Facebook Updates Here's something fun to brighten your Friday: Facebook is trialling a dating service!⁣⁣ ⁣⁣Yep, you read that right. As a nod to its very first few days as a 'hot-or-not' website (thank you for that history lesson, The Social Network!),...
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