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Smartphones: the key to fertility clinics?

Smartphones: the key to fertility clinics?

Insights July 2, 2019 Insights There’s plenty of guidance on how to write about sensitive subjects and very personal topics such as choosing fertility clinics. After all, the last thing your team wants to do is inadvertently cause distress or offence to a...
The early bird catches the car buyer!

The early bird catches the car buyer!

Insights June 28, 2019 Insights Join the conversation with car buyers even when decisions and research are being done online and away from your dealership. On average car-buyers are only visiting one or two dealerships, and that’s at the sharp end of the purchasing...
Is WhatsApp the next new Facebook?

Is WhatsApp the next new Facebook?

Insights March 14, 2019 Insights Okay, unless you spent yesterday on a digital detox retreat in the Himalayas and left your phone in a vault, you probably don’t need us to tell you that Instagram, Messenger and Facebook were all down for a few hours.⁣ But did...
What’s split testing, and should you be doing it?

What’s split testing, and should you be doing it?

Insights March 11, 2019 Insights Split testing is when you test different elements of your Facebook ads and see which variation works best. Different variables can include photos, music used in videos, copy, audiences, delivery optimisations, or even devices.⁣ ⁣Say...